Pulling back the curtains.
I had the joy of being a part of Take 3 in high school for 4 years. during that time I got to see the heart of the organization. There is so much of Take 3 that the crowd doesn’t see, the part of Take 3 that I wanted to show others, the part of Take 3 that’s behind the curtains.
Take 3 at its heart.
Take 3 wasn’t difficult to make stand apart from it’s competition visually because it already did through it’s values. Take 3 is about more than entertainment. They say it in their motto:
Educate
Edify
Entertain
All to the Glory of God
Take 3 at its heart, is about the Gospel.
Entertainment comes second and the performances are more entertaining for it.
Because the plays they are acting out aren’t just stories, it’s the life of Jesus illustrated right in front of you by people who are living it out in their daily lives.
All that was left for me to do was give them the tools to show their audience through their visual identity.
Take 3 in color
Take 3’s color palette had to illustrate the values of the organization.
A light in a dark industry.
Valuable entertainment.
Trustworthy to their audience.
Servant hearted.
