In the end of 2024 Take 3 came to me with task of a whole redesign of their brand identity.
I was challenged to create a a logo brand that resembled the old logo, portrayed the same values as before, but added a fresh take on their identity.
Take Three Christian Theater
The Thought Behind The Logo
The sillouette is of the shield is to represent how Take Three aims to protect your eyes and ears with quality content that you can trust in each new show
At the base of the logo is the stage that is set for the play. The shows are based on Take 3’s three core principles; to educate, edify and entertain their cast, crew and audience.
At the center of the logo sits the brand nickname “t3”, the cast and crew often refer to Take Three as.
Finally at the heart of the logo and Take 3’s mission, is to pull back the curtain for you to see and know the character of Jesus.
Pulling back the curtains.
I had the joy of being a part of Take 3 in high school for 4 years. during that time I got to see the heart of the organization. There is so much of Take 3 that the crowd doesn’t see, the part of Take 3 that I wanted to show others, the part of Take 3 that’s behind the curtains.
Take 3 at its heart.
Take 3 wasn’t difficult to make stand apart from it’s competition visually because it already did through it’s values. Take 3 is about more than entertainment. They say it in their motto:
Educate
Edify
Entertain
All to the Glory of God
Take 3 at its heart, is about the Gospel.
Entertainment comes second and the performances are more entertaining for it.
Because the plays they are acting out aren’t just stories, it’s the life of Jesus illustrated right in front of you by people who are living it out in their daily lives.
All that was left for me to do was give them the tools to show their audience through their visual identity.
Take 3 in color
Take 3’s color palette had to illustrate the values of the organization.
A light in a dark industry.
Valuable entertainment.
Trustworthy to their audience.
Servant hearted.
